Goals are made to be obtained, for example, a business will set a sales goal for a quarter and then develop a strategy or plan and uses tactics or steps to obtain that goal. Businesses often use SMART goals as a plan to reach their goals. Following the steps help them keep on track and make sure the strategy is sound, so the goals actually get met. Step one is Specific be clear and specific as possible with what goal you want to achieve. For example, Amazon wants to go green with their electric delivery vans by a certain year. Next step is measure, this step requires the company to evaluate its progress. For example, Amazon can measure their success in reaching their goal in the time frame by how many electric vans they have and how many they can afford to get in the future. The third step is to consider if it is achievable after all the goal you set. Continuing with my example of amazon they would then look at their ability to afford the change to electric vans. As well as how they can recover from that cost and when it will start to be beneficial to them. The next step is relevancy is this goal relevant to your company’s standpoint and overall goals. Lastly is time based is your timely reasonable for your goal or if you don’t have a timeframe then get one. The SMART strategy is a great way to get to your goals and establish what strategies you need to use to get there. Most companies use indicators to see how successful they are in reaching certain goals. For example, reviews on amazon products lets a seller know how well their products are liked or disliked by the customers. If the product needs improvements or not. All of these tool combined truly help companies grow and reach their overall goals.